Global Automotive Strategy & Sales Meeting 2024

The annual Automotive Strategy & Sales Meeting recently took place in the picturesque town of Berchtesgaden. With a stunning view of the Watzmann, Germany’s second-highest mountain, this important meeting - led by EVP Martin Zebhauser, the Rosenberger executive management, and the global sales team - focused on strategic alignment and an exchange on the current status and market trends. The challenges of the market were analyzed, and solutions were developed to maintain Rosenberger's leadership role in the automotive industry.

There was a special focus on the current market situation, which requires flexible adaptation of the product and sales strategy due to constantly changing conditions. It was highlighted that Rosenberger is well positioned with its product portfolio in the areas of data/power connectors and cable assemblies, as well as with its technical expertise and new innovations.

Image CEO Eric Küppers

Another key point of discussion was the importance of personal contacts within the Rosenberger network. This network offers invaluable opportunities to create synergies and jointly drive forward powerful innovations. This vital exchange between the various subsidiaries enables to meet the customer expectations and the development of future-proof solutions that meet the demands of the market.

Image EVP Martin Zebhauser

In conclusion, the role of the entire Rosenberger Automotive team was emphasized. The team’s strength lies not only in its expertise but also in its flexibility and strong cohesion. Through close collaboration and targeted development, the challenges of the future can be successfully met.

Finally, a statement from EVP Martin Zebhauser: “In line with the motto ‘Only together are we strong’, I would like to thank the Rosenberger management for their trust and support. I would also like to thank my global automotive team and all those who create innovations with their daily commitment, provide a high level of customer service and produce the highest quality, thus helping to shape our success and the future in the long term.”